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How Important is Appreciation as a Part of Employee Feedback?

One client, Amos, managed a group of 14 people who took the Group Workplace Assessment – with a surprising set of results. Amos had convinced me that he had “great relationships” with his staff, but those results said otherwise. Among the “Top Ten” issues identified by his staff were these 3 responses:

  1. There isn’t any follow-through on people who don’t keep their agreements or do complete work.
  2. People are seldom recognized or thanked for what they do, even when they go the extra mile to accomplish something.
  3. Some people expect someone else to motivate them or tell them what to do, which slows things down and makes it harder to get work done.

What did those responses have in common? They all point to a lack of useful feedback – specifically, to appreciating their work.

For #1, when people don’t get feedback on their work – whether to approve their results or point out a problem – they may lose confidence and start second-guessing themselves. This can begin a process of erosion in work timeliness, accuracy, or creativity. Or all three.

In #2, an expression of appreciation for the work they do is missing, meaning people are likely to lose energy and a sense of providing value to others, or to the organization. Work becomes ho-hum, and if my work doesn’t matter, it loses its purpose.

And #3 underscores the cost of too little attention and appreciation: work slows down, staff loses interest in doing a good job, and others around them will soon be infected by this “sleeping sickness”. Keeping workers energized and alert is a function of attention and appreciation.

Amos was so proud of his staff that he did not see a need to provide positive feedback. “They just keep the pace around here”, he bragged. “They don’t need to be micro-managed.” He was mad at himself for not seeing his lack of attention.

A CEO who writes 9,200 employee birthday cards a year shows, in this article, that he knows the power of positive feedback – a thank-you and special recognition from a boss will make a big difference in people’s relationship to their work. His people know they matter, and that they are making a difference on the job.

This is the power of what we call “Closure Conversations”. These conversations have 4 ingredients – the Four A’s – though not all are necessary to use in every Closure Conversation.

  • The first is Acknowledgment, stating what has happened. “Your work results are good, and you missed one thing over here. But you got the other six done completely.”
  • The second is Appreciation. “Thanks for doing it this way, because it makes our next Board meeting easier for the members and will help them to finish their year-end report.”
  • The third is Apology. “I see that I didn’t make clear the way to structure this middle section. I had expected to see it summarized as a list, not as paragraphs, so I hope you don’t mind doing a bit of cleanup. I think it will be clearer to see the big picture if you do it that way. Sorry for my lack of clarity.”
  • The fourth is to Amend the understanding of the job, which updates the work agreement as needed. “I know it will take extra time to reformat this, so let’s extend the deadline to Tuesday before our team meeting. That will leave enough time for us all, in case team members need to edit anything further before Friday.”

In a sense, all four of those items are “positive feedback”. Each one tells you that someone is paying attention to your work in a constructive way. And you know what to do with each of those A’s: recognize what others see in your work, enjoy the appreciation, accept the apology graciously, and interact with the coaching given by making amendments.

The 9,200 birthday cards is over-the-top Appreciation, although I’m sure it pays off for that CEO in people’s willingness to invest themselves. But in the case of Amos, he will be learning to use all four of the Closure Conversation elements. He says he wants effective workers on his staff, so it’s time for him to start practicing all “Four A’s”. I suggest starting with Appreciation.

NOTE: If you want to get your group’s feedback on what they see as their “workplace issues”, the Group Assessment survey will add up their responses to 56 questions while maintaining the individual privacy of people’s responses. You’ll see the results and be able to discuss how to implement the recommended communication solutions with your staff.  

The Manager-Staff Gap – And an Idea for Updating the Performance Review

Looking at a file from work with a former client, I found one particularly interesting list of “Top Five” workplace issues for their organization. What made it interesting was that we could see the difference between problems that Managers had, and the problems reported by lower-level Staff members.

The survey was made of 56 Workplace Assessment questions designed to identify their biggest workplace problems; we used the Consultant Subscription to survey different groups at the same time, but instead of defining survey groupings by their department or function, we grouped them by their different levels in the hierarchy. Here’s what we found:

  • The #1 workplace issue for Managers – “Some projects and assignments involve other teams and departments, but it is difficult to get their cooperation and support.”

Okay, that sounds like a reasonable observation, since Managers have to deal with other departments (and their Managers) in a more administrative way than Staff do.  But it was interesting that the Staff did not rank this as being important at all – they simply did not see it as a workplace problem. Perhaps Staff should thank their Managers for protecting them with having to deal with this issue? Another result:

  • The #1 workplace issue for Staff members – “Some people do only the minimum work necessary or don’t do their assigned work, making it hard for others to get their work done.”

This seems reasonable too, since Staff have to deal with finding their way through the jungle of their jobs whenever their workplace contains one or more low-performing Staff members. This Staff issue, however, was ranked very low on the list of problems reported by Managers. Apparently, Managers do not see the performance barriers that Staff are actually dealing with in producing their results.

What did Managers and Staff agree on? Another result:

  • The second-biggest workplace issue for both Managers and Staff – “There are significant differences in the quality of work that people do.”

Interesting to see that both levels notice the “quality difference” of Staff performance, and both find it to be either a problem that uses too much of their time and attention, or a it’s problem they do not know how – or want – to address. What could cause this disparity?  Perhaps it was the 3rd disparity – an issue that Managers ranked as their 3rd-biggest problem, but Staff members didn’t even include in their high-ranking workplace issues list:

  • The Manager issue that was invisible to Staff: “Performance reviews are subjective and not helpful in giving guidance for improvement.”

Wow! Managers and Staff agreed on the variability of work quality, but only Managers saw the problem of subjective performance reviews. Could that be because Staff are resigned to being evaluated in subjective ways on subjective criteria?

The Managers chose to update their performance reviews. They found a person in HR to help them orchestrate several discussions with a group of Managers and Staff supervisors. These were the people directly involved with the way that “performance” actually plays out in the workplace, and they collaborated to specify what they meant by “high-quality work”.  Now this organization focuses on using observable attributes of work performance rather than subjective evaluations based on intuitive criteria.

One Manager’s comment after using their new performance review was, “Now we are evaluating “performance” as an attribute of work and results, rather than evaluating the attributes of individual people. This is a good lesson on how to redefine work quality and performance.”

NOTE: The Consultant Subscription provides the opportunity to use the same Group Assessment survey for different groups at the same time. The choice of how to perform the groupings is up to the Consultant.

Step #6 – Problems & Solutions: Work Plans and Follow-Up

The All-Region Workday paid off for Rodd’s managers and their staff members. They had identified the three biggest problems for the whole StateOrg organization, and then, after listening to all 12 of the small-groups presenting their solutions, they formulated a work plan to solve each problem in the same way at each Regional Office. (The three problems, with their solution-focuses, are listed again farther down in this post.)

After hearing the solution ideas – all based on using the “four productive conversations” as a basis for making changes in staff communications – they took all the ideas and came up with a single format for addressing all three problems:

  • Start by clarifying the Goal for solving each problem, using Initiative conversations to specify What they want the solution to look like, When it will be in place, and Why it matters.
  • With a clear goal, they could move into having group discussions to develop a Work Plan for goal accomplishment. They used the Understanding Conversations – a dialogue – with its questions of Who the key people are who need to be involved in reaching the goal, Where the resources will come from and Where benefits will show up, as well as How to get the right people doing the right things.
  • The next element was to establish good working Agreements with those people. They identified Who Asks for something to be done, and Who Promises to do it, making sure people were clear about What would be done or delivered (whether products, services, or communications) and by When it would be complete. These are known as Performance Conversations, and everyone seemed to recognize that these conversations were their group’s “weakest link”, as one person said.
  • The fourth piece was Closure Conversations that provided the follow-up to see where things stand. People agreed they would have Regular Update Meetings to review the status of requests, promises, and agreements. These conversations are made up of two or more of the following “A’s”:
    • Acknowledge the status of results regarding promises made and promises kept;
    • Appreciate the people who have participated in the project;
    • Apologize for any mistakes and misunderstandings that have occurred since the last meeting; and
    • Amend broken agreements – by making a new agreement that will be workable or by revoking it altogether and finding another solution.

“We aren’t too good at these conversations, either,” one person said, as heads nodded with agreement.

The solutions differed only in their focus and the details of implementation. Here are the three problems, with the key elements of their unique solutions:

  • Outdated equipment or systems and insufficient materials and supplies: It was decided that this problem would be solved by taking an inventory of what was missing and what was needed. The inventory would be kept up to date and timely purchasing would improve productivity while reducing frustration and incomplete work.
  • Changes implemented without discussing them with the people whose jobs will be affected by the change: The solution chosen for this problem was to have specific communications that would be delivered to everyone by StateOrg executives and managers whenever changes were going to be made to any staffing, budgets, or systems. The communications would be developed by the people who had been through prior changes and knew what was missing in their knowledge of whatever was happening.
  • There are significant differences in the quality of work people do. This problem would be solved only by improving the way managers and supervisors give people their work assignments. The groups working on solving this created a list of ten questions that every manager had to discuss with staff people, so they would be clear on what was expected of them. The questions would be asked whenever assignments were changed in any way.

After three months of working on implementing these solutions – using online ZOOM meetings to report results and update work agreements among the members of the three “Problem Solver” teams, the results were reviewed, including some surprises. You can see them here, with other details about the process and findings of the last step: Workplace Assessment, Step #6.

It was impressive what this client had accomplished – so impressive that Rodd decided they need to have a celebration for the whole StateOrg team. Back to the capitol for a fine buffet and a cash bar!

Accountability is a Manager’s Job – Not an Employee’s Mindset

Last week a friend introduced me to a manager, saying, “This guy is talking about accountability, so I thought I would introduce him to you. The manager – let’s call him Steve – told me a little about his group and how they were preparing to expand it by adding 7 more people.

“I’m looking for people who know how to work with systems and have some financial background. But most of all, I am looking for people who are accountable.”

Uh Oh. I was glad he kept talking, because my brain was spinning with an attempt to think of something useful to say, without offending him.  What I wanted to say is, “That’s ridiculous. People are not accountable. Accountability is not a personality characteristic. And it sounds like you don’t understand the job of management.”  Fortunately, I kept my mouth shut until I found another option.

Accountability is an agreement – and a relationship – between a manager and an employee, or even a manager and a group. A manager, for example, has a dialogue and performance conversations with one or more team members about three things:

  1. To clarify What needs to be done and What results need to be produced, What resources need to be obtained from others, and What deliverables (products, services, and communications) need to be provided to others;
  2. Identify those “others” – Who, exactly are they? And,
  3. Specify When each of those results and deliverables need to happen.

Then all you have to do is make sure that everyone is on board – by establishing agreements to perform these results and timelines, with clear responsibilities for each result, including Who will manage each relationship with those “others” who part of the project or program.  Oh – and update the status of the agreements at regular meetings.  Try it for two or three months and watch your team’s performance measures shift gears.

I finally found something say that Steve might find useful. I told him that, sadly, people don’t come equipped with accountability as a part of their DNA, or even their education.

“Accountability is between people, not inside them,” I said.  “But with a few conversations you can set up the communication structure and schedule that will establish accountability between you and keep it going for as long as you choose.”  I told him about setting performance conversations for good agreements – discussing What needs to happen? Who is the team member responsible and Who else is involved? And When should results happen?

Steve began to look more relaxed, with just a hint of a smile. He said, “I’m going to test that idea on my current team starting this week. I suspect it will improve our performance.  I’ll let you know if it works – and if it does, I’m buying you lunch.”

I figure the phone might ring in the next 4-6 weeks.

Evaluating Leaders – It’s Not a Popularity Contest

My husband Jeffrey has finally submitted his paper on the “leadership of change” to an international academic journal. It has been in development for over 3 years and could alter the research approach to leadership. I hope it does – that research needs help!

Consider the way researchers evaluate the effectiveness of leadership: they do a survey. Think about that. Can we say whether someone’s leadership is effective based on the opinions of their colleagues? If we admire someone in a leadership position, or think s/he is a great person – does that mean they are a good leader? Aren’t we supposed to look at the results they produce?

Effectiveness, after all, is about producing effects, i.e., results. How about asking whether a “change leader” actually made the intended change happen? Maybe even look to see if the change was accomplished on time? And on budget, too.

Jeffrey’s paper identified three basic functions that together add up to good leadership: (1) structuring work; (2) maintaining group integration; and (3) adapting and innovating as needed. One important point he made is that those three things do not need to be done by a single individual. In other words, leadership can be a distributed phenomenon – a collection of people that together contribute to getting those three things right.

So, you might be good at setting up the structures for getting all the necessary tasks done, while Darryl in the next office is great at keeping the group working well together with good internal communication. And maybe the IT team on the third floor brings their expertise to watch the progress of the initiative and make sure that surprises are addressed in an appropriate and timely way. The three of us – two individuals and a group – make up a good leadership team.

Where do those opinion surveys fit in?  They can help us see how people think you are doing with organizing task assignments, or how Darryl is doing with group cohesion, or if the IT team is seeing all the places that need attention. Asking people what they think of the way things are going and whether they think the leaders are on top of things is useful to learn something about the culture and climate, and can also provide feedback to the leadership team on all three leadership functions.

Opinion surveys have a role to play, but not in determining the effectiveness of a leader or a group of leaders. Thinking highly of someone doesn’t mean they are effective. To know about that, we need objective measures of results and outcomes. Which means the goals have to be clear and the steps to accomplishment spelled out for all to see. And then we need to check on how things are going at regular intervals: are we behind schedule or over the budget this week? Effectiveness isn’t a personality thing. It’s about measures and status updates. Accountability starts at the top. So there.

Leadership? Or Management? What’s the Difference?

An article in The Economist (March 30th, 2019, p. 67) said, in the opening paragraph, “Everyone can think of inspiring leaders from history, but managers who think they can base their style on Nelson Mandela, or Elizabeth I, are suffering from delusions of grandeur.”

First, did the reference to Mandela and Elizabeth I tip you off that The Economist is a British magazine? More importantly, do the words “leaders” and “managers” suggest that leaders are managers? Or that managers aspire to be leaders?  It got me thinking. Which means it nudged me to take out my Etymological Dictionary on the origins of words.

Leader – One who conducts others on a journey or course of action, keeping watch from above and providing defense, protection and guidance for the action below.

Manager – One who handles, controls, or administers a journey or course of action.  Note: the word “manage” is derived from “manus”, Latin for hand, as in “handling or steering a horse”, i.e., holding the reins.

So a manager is in control and steering the action, while a leader is protecting and defending the actors. Sounds like two different roles to me. Which job would you want?

If you are a manager and want to be a leader, here’s a tip from that article: Being “competent” involves one important skill – the ability to have dialogues, or what we call Understanding Conversations. This kind of leadership “communication competence” has three important ingredients:

  1. The ability to listen and understand, sometimes called empathy.  “Team leadership requires having sufficient empathy to understand the concerns of others.”
  2. Dialogue with people ‘below’.  “Employees are more likely to be engaged with their work if they get frequent feedback from their bosses and if they are involved in setting their own goals.”
  3. The ability to course-correct.  “When things go wrong, as they inevitably will, a good leader also needs the flexibility to adjust their strategy.”  This would be done in dialogues with others, both above and below the leader.

The article made some other good points:

  • On competence and charisma: “The biggest mistake is to equate leadership entirely with charisma,” and, “Competence is more important than charisma.”
  • On competence and confidence: “People tend to assume that confident individuals are competent, when there is no actual relationship between the two qualities.”
  • Most fun quote (read it twice): “Charisma plus egomania minus competence is a dangerous formula.” (This reminded me of someone who is much in the media these days.)

The article also mentioned a book by Tomas Chamorro-Premuzic, which should be a best-seller, based on the title alone: “Why Do So Many Incompetent Men Become Leaders? (and how to fix it)”. That one should be jumping off the shelves!

We Want Employee Engagement – But… Engagement in What?

The benefits of “employee engagement” are said to include better customer satisfaction, higher productivity, increased staff retention, etc.  Articles on improving “employee engagement” talk about how leaders don’t “treat employees respectfully”, or “take good care of employees”. There are surveys to measure those things, of course.

But if what we really want is better behaviors and attitudes from employees, let’s be straight about that. Because if we want employees to be “engaged”, then we have to offer something for them to be engaged in.  The unanswered question is, “Employees engaged in what?” Really, there is only one good answer:

  1. Employees are engaged when working to accomplish a clearly stated goal or objective.

The problem, however, is like that of the long-married couple, where the wife says, “We have been married for 46 years. Why don’t you ever say you love me?”  And the husband says, “I told you on our wedding day – how often am I supposed to repeat it?”

A once-a-year presentation by the CEO or Department Director about the progress and optimistic future of the company just isn’t enough. What gets people “engaged” in their work is something that is tied to a sense of accomplishment.  (Note: the word “accomplish” is derived from the Latin for “to fulfill or complete together.)

There are several tactics for engaging employees, but first you need to be up to something. An organization change? A new project or program? A task that is an important part of a larger goal?  You need something to engage people in working toward something – something that makes a difference to the organization and to other people in that organization. Just “doing stuff” is not engaging, and doesn’t activate “employee engagement”. So, you need a goal or end-point to be accomplished.

Then, you need to talk about the value of accomplishing that “something” – preferably more than every 46 years, and more than just at the annual retreat or holiday party. Here are three ways I’ve seen “engagement” work in organizations, large and small. They are all about communication: dialogue and discussion.

  1. Q&A sessions. After you roll out your newest strategic plan, or your next goal or project for people, have a few smaller-group “breakout session” where people get to ask and answer questions. This could be done in a round-table or a conference room. It’s good to have a recorder there, taking notes on what questions are important to people, and which answers need more development. It also shows people you are paying attention to their input.
  2. Success sessions. Once people are clear about the goals and objectives, another kind of discussion is to capture ideas (again, take notes) on what success will look like. Ask for what people think will (and won’t) work well, how to measure and track success and progress, and which people or groups should take on specific sub-goals or tasks. This lets people see the “big picture” of the work plan while also clarifying their “role in the goal”.
  3. Status update sessions. These are reliably regular meetings – weekly, bi-weekly, or monthly, depending on the timing of jobs to be done. They are to review the status of success and progress toward the goal, and the status of assignments for various responsibilities. It is also an opportunity to identify and discuss problems or delays, revise assignments, and declare some items complete – with a tip of the hat to those who have completed their task or project on-time and/or on-budget.

People do want to be engaged in their work. They just don’t always know exactly what their job or assignment is, or understand the bigger game they are working in. When you don’t know your “role in the goal”, or, sometimes, don’t even know the goal itself, there is nothing for you to engage in.

You want employee engagement? Spend a little time on engaging them in something that would be an accomplishment for them – and for you.

 

P.S. I’ll be away the next 2 weeks – working on something that is really engaging. Back to the blogging board when I return.

Organization Change: Leader & Manager Conversations May Be Different

I just finished writing a paper on organization change – it was about the difference between change leadership & change management communications. In the process, I could see how different conversations are so important in making an organization change work well for everyone.

Referring to The Four Conversations (www.usingthefourconversations.com), I saw that leaders mostly emphasize one of these conversations the most: Initiative conversations. Those are the ones that propose a new course of action or a new idea, and say something about what we can do, and why it will be good for us to do it. It doesn’t matter if the change is large or small, complex or simple. And it doesn’t matter if the person speaking is an executive or a manager or has some other nice title in the hierarchy. When you have an Initiative conversation, you’re stepping in to leadership communication by suggesting a new possibility and saying something about its value.

The ingredients of an Initiative conversation are simple: What do we want to do or make happen? When do we want to do it, or have it done? Why is it important or worthwhile to do it? These conversations are often used to inspire and motivate people, which is what we think of leaders as doing. Their communications give us a reason to get into action, and to keep us going when things look really challenging.

But once the Initiative has been spoken, the other three conversations are the ones required to get an organization change going, and a good manager needs to master them. They are best used – over and over again – in this sequence:

  • CLOSURE – use “the four A’s”, and work together with the Team Members to: Acknowledge the current status of a project or situation, stating how we are doing on key measures right now. Appreciate the people involved, recognizing their effort and results. Apologize for broken agreements or failures, and Amend those agreements by updating statements of goals, timelines, or assignments and other interactions.  (Refer to the Initiative conversation here, i.e., the What-When-Why of the overall project or goal we are working to accomplish. This reminds people of the context for their work, and the purpose they are out to fulfill. If the Closure conversation has changed any of those ingredients, be sure to include their updates in referring to the Initiataive.)
  • UNDERSTANDING – Have a dialogue to review Who all is involved in this project or situation, and their roles and responsibilities; Where the resources for this project are coming from, and Where the results and benefits will be going; and How the work needs to be done, including production, service delivery, and communications. Like any reference to the Initiative, this reminds people of the bigger picture, but it also includes updates from any changes made by the Closure conversation. The Who-Where-How may have changed as a result of that conversation. This whole conversation is a dialogue, to re-position where people are with respect to their roles and responsibilities, and collaborate on identifying what needs to be done to gain (or regain) momentum on the project.
  • PERFORMANCE – Look at what is next to accomplish the goals of the project, starting from this new, updated place. What needs to happen now? When will it happen? Why does it matter? Who will do it? Where will any necessary resources come from? How should it be done (any special requirements?). The result of these conversations is people making agreements to do and deliver certain products, services, and/or communications at certain times, and to certain people.

At the next meeting (managers have regular Team meetings, right?) the management communication cycle begins again. Close out the status of all Performance agreements – how did it go? Then have an Understanding dialogue about how to get back on track or gain momentum. And then have the Performance conversations to create agreements for what’s next.

Leadership and management communications are not the same. But, of course, the same people can be having all of those conversations. If you are a manager, you can create an Initiative and get other people on board to implement your ideas. That’s you being a Manager-Leader. And then, you can follow through with the Closure-Understanding-Performance cycle. That’s you being a Manager-Manager.

Most managers do wear both hats – management and leadership. But many people we call Leaders wear only the one. They say, “Here’s my idea. Go make it into a reality, please”. Nothing wrong with that, I guess. But sometimes I want to introduce those people to the complexity of the Real World. Or maybe they’re just good at delegating.  🙂

P.S. Happy Hanukah, Christmas, and New Year to you all! We’ll talk again in 2018.

Maybe It’s Not Them – Maybe It’s You.

“Morale seems to be dropping around here. It’s the millennials – they have no work ethic.” That was Molly’s explanation for her biggest workplace problem. She manages a department of 14 people, and wasn’t getting the kind of positive participation she expected from them.

“I tell them what we need, what to do, what results to produce, but they seem to be slowing down, not speeding up”, she complained. “They should be more productive to help get this company more competitive. A little enthusiasm would be nice too!”

After Molly mentioned getting the company more competitive, I asked if she talked to her people about her vision or that goal. “Not really,” she said. “They should know we’re not in this business for fun – we’re here to have the company be successful.”

This was not a problem of Molly making unclear requests, or failing to explain what to do. It was bigger than that: the people in Molly’s department did not connect their work assignments to the larger vision of business success. We talked about how to get people related to the “big picture” of their work. Here’s the 3-step solution we created together:

  1. Call a department meeting to talk about the company – the organization as a whole. What is the company’s mission? What is the vision for a successful business? Molly got some documents that talked about those things and made up a list of what she called “Five Big Ideas” for discussion: the market, customer profiles, competitors, sales, and local business rankings.
  2. Write the list on the board, read it aloud, and ask people to talk about where they see these things in their daily work and what they mean to them. Invite questions and comments from everyone, and take notes on the board – visible to all – whenever new ideas or definitions are introduced.
  3. Save the last half-hour of the meeting to ask the group three questions:  First, how would you change your work habits in light of this conversation?  Second, is there a particular “Big Idea” you think is most important?  Third, in what ways would you like to continue this conversation?

The meeting started off slowly, maybe because people were shy, or because the subject was unfamiliar. It picked up, though, and Molly was amazed at what the meeting ultimately produced. Their energy grew as they talked – they were learning more about the business they were in, and they were learning about each other in a new way as well. Then the group chose two of the “Five Big Ideas” as being particularly important to them: customer profiles and local business rankings. People wanted to see more data on those two areas, and to understand how they were measured. They talked about what their department could do to make improvements in those areas.

The group had several more meetings about these ideas, looking at ways to see how they were impacting “big picture” results that benefited the company. They also agreed to track and review those impacts every time the statistics were available, and to add a new topic to their weekly staff meeting: all new assignments would be associated with some aspect of improving “big picture” business success.

Molly gave up her complaint about millennials. “I really did think they were lazy,” she confessed. “I’ve been here eleven years, and I assumed that everybody in this department knows our business goals and connects them to their work. Now I see that part of my job is to engage people in talking about how we can be more successful – and checking to see how well we are doing at that.”

“It wasn’t a problem of them losing energy. It was me – I was not keeping their fires lit”, Molly said.  Management lesson learned.

Yahoo, Marissa Mayer, and the Missing Conversation

There is much talk right now about Yahoo’s demise as an independent company. The Economist said the failure was due, first of all, to “a chronic lack of focus”, never deciding if it was a media company or a technology company. NPR’s “Morning Edition” said Ms. Mayer, the CEO, treated Yahoo more like a think-tank than the sinking ship it really was.

Both diagnoses are probably right. Ms. Mayer got into the deep weeds when she insisted on reading the resume of every person Yahoo considered hiring, and needing to OK each one. Being Yahoo’s CEO in 2012 was a job that required creating a big-picture view of what Yahoo’s success would look like and leading people toward that future. But Ms. Mayer was more interested in listening to everybody and collecting their ideas than focusing on saving Yahoo. Then she got swept up in the part of the business – media content – that is “fun but will never turn a profit”, as NPR said.

Her listening tour when she began the job might have been good preparation for a Closure Conversation: “Here’s where we are now. Here’s what has worked and what hasn’t. You people are terrific! Now we are going to make some changes in what Yahoo is all about.”

A Closure Conversation is a necessary setup for an Initiative Conversation – and that is the conversation that was missing from Ms. Mayer’s repertoire. She could have opened a conversation to create a future: “Here’s where we are going, here’s our new mission, vision, and purpose (MVP), and here are our top-line goals for the next 3-2- 1 years.” She didn’t do that. She “listened”, read resumes, and collected ideas.

A clear Initiative Conversation creates a well-defined future that can be further developed with an Understanding Conversation: “What is missing missing now, for us to reach our goals? Where are our key resources? What are the most important actions, results and timelines for success? Who else should be working on this with us on these things?” And then, of course, people can have Performance Conversations, getting into action to make that future real with agreements for producing results.

I don’t mean to suggest that I would have wanted a shot at doing Ms. Mayer’s job – I would not. But I do know that without a clear objective pointing people toward a goal, there is no game. Collecting ideas and reading resumes does not create a game that will harnesses talent and energy to produce results. People need to know what success might look like, and to locate the target so they can align their efforts for a worthwhile accomplishment.

My take-away? I really do see, out of this example, how easy it is to pay attention to the beauty of the trees and forget about paying close attention to the forest. It is a good reminder as I set about my next project.