Two weeks ago (https://usingthefourconversations.com/blog, Sept. 15, 2020) I mentioned three examples of projects I consulted on where managers wanted to implement a change in their organization. For the most part, they did not know how to set the project up in a way that everybody could win and accomplish the goal. One of those projects will serve as an example for Step Two in Managing for Accomplishment.
A city government’s Department of Electricity had five Units related to their project: Electricity Distribution, the Meter Shop, Engineering, Customer Service, and Purchasing & Stores. These groups worked well together – except for the Engineering and the Distribution Units, who rarely interacted except to argue about equipment and supply requirements.
The diagram below has 6 circles, representing the 5 Units in the project + the electricity Customer. It also has 11 arrows, representing the primary “communication relationship” between the groups, i.e., the most important products, services and/or communications that moved between each pair of circles and what they talked about most.
Notice in the diagram that installation equipment and supplies were determined by the relationship between the Engineering Unit and Purchasing & Stores. The Distribution Unit, which was made up of teams that handled construction, installation and repairs of electrical wires and stations, were the primary users of that equipment, yet were left out of the decisions on what equipment was outdated or needed to be changed for new kinds of projects.
One member of the Distribution team told me, “We aren’t able to satisfy our Department’s mission to ‘provide energy, street lighting and related services reliably with competitive pricing’. We can’t always pay for the city’s need for streetlights.” He was discouraged that they had no voice in improving construction and installation for electricity distribution.
The administrator of the Electricity Department wanted the Engineering and Distribution Units to find a way that they could both have a say in the selection and purchase of electricity installation equipment and supplies, to ensure that Distribution teams would have the equipment they needed to solve the engineering and maintenance problems in the field. He told them to work together and come up with a solution, but the Engineers had little respect for the Installers – and vice versa – so they made no progress.
This administrator did not know that “management for accomplishment” begins with creating a “team”, i.e., getting people aligned on the basics of working well together. Management for Alignment is Step One, and once Team members are clear on the intention of the project, have identified a responsibility structure for the Team, and agree to recognize the relevant rules and regulations for working together, they are ready for Step Two: “Management for Production”.
Getting people ready lay the foundation for productivity requires Team collaboration to define three Step Two elements: (a) the metrics of success; (b) the Team’s performance network of agreements for goal-relevant communications etc. (that’s where their diagram came into existence, even though this version does not spell out all the deliverables); and (c) the production and delivery systems, and standards and practices, to coordinate work and agreements within the Team and with others, including for processes, quality, schedules and costs.
The idea of a “performance network” of deliverables and receivables is sometimes hard to grasp for people who haven’t thought of projects in terms of “deliverables”. We tend to think of “doing” a project and we look forward to when it’s “done”. But we don’t often think of what needs to be “delivered” between Team members and others in order to get the project completed successfully. There’s a big difference in what happens when you focus your attention on Doing vs. Done vs. Delivered. Tip: Go with “delivered” – get the results (products, services and/or communications) produced into the hands of the people who will put them to work. And get the resources you need delivered to you.
Ultimately, this city Electricity project involved discussions with Purchasing & Stores and the Meter Shop, which produced changes in the way installation equipment and supplies were ordered. Meter equipment was then ordered using the same computer system that Distribution and Engineering would use, which included updated reporting formats that would go to Customer Service from all of the groups.
Production is not a matter of “doing”, nor of getting something “done”. Production requires looking at what needs to be produced and by whom, and to whom it is delivered. All 11 arrows in this performance network diagram were altered – with many added specifics and new agreements – as the Engineering and Distribution Units invented out a way to make more effective purchasing decisions. Note: The Engineering Unit also collaborated with the IT Unit for this project.
As with Step One, the elements of Step Two require the ability to ask 6 questions and to work together to develop the answers. And again, none of these elements involve managing the people (we manage agreements here).
Step Two: Management for Production
WHAT-WHEN-WHY – Spell out the metrics for each key goal: What are the success metrics for budget and cost goals; What are the key performance indicators for production processes, product quality, and service quality. When are the key due dates and milestones. Why these metrics and timelines are important for fulfilling the overall purpose of the work.
WHO-WHERE – Identify the project’s performance network and establish agreements for sending and receiving goal-relevant products, services and communications: Who & Where are the non-Team players who are important for the Team to send and receive goal-relevant products, services and communications (e.g., funding, HR, maintenance, operations, product and service delivery, legal obligations, etc.). Assign responsibilities to the Team members to “own” one or more of these relationships and establish and honor agreements with external non-Team players for goal-relevant delivery content, quality, timing and costs between the Team and external players.
HOW – Spell out production and delivery systems, standards and practices for the project: How all aspects of the work and its deliverable products, services and communications will be produced, coordinated and delivered among Team members, and with players in the performance network, to satisfy goal-relevant requirements, e.g., content quality, schedules and costs, for key functions including: Budget, Operations, Product and Service quality and delivery, IT, Marketing, and Public communication.
Sounds like a lot, doesn’t it? But managing for production requires structures to accommodate the velocity of production and the partnerships in the Team’s external environment. Especially: (a) The metrics that will let everyone see progress and success (or failure) in meeting targets; (b) The relationships with other individuals and groups outside the Team who have resources and ideas that can support success and integrate the project’s results into the larger work environment; and (c) The Team’s organization and coordination of its work and its products, services and communications within its performance network and with other key functions.
A team of people aligned on working productively with goal-relevant partners, using its own custom-designed goal-relevant structures of (a) success metrics, (b) a functional performance network and (c) agreements for coordination and communication, will be ready to manage itself – for accomplishment. I’ll tell you that story in 2 weeks!