One job of a manager is to ask, invite, or demand that other people “do their work”. But people understand the word “work” in three different ways. You may be asking that I “do” something, like you want me to put the appropriate data into a spreadsheet for analysis. That’s not the same as getting something “done”, which is when you tell me to get that spreadsheet finished. And it also doesn’t mean “delivered”, which would be you asking me to send the finished product over to you by close of business today.
When you want something from me, it is important to clarify: Do you want me to work on something? Or produce something? Or bring it to you or someone else? Do – Done – Delivered: do you want to keep me busy, or finish something, or turn my final result over to somebody? Or maybe all three?
Good work typically generates a specific product, service, or communication that calls for all three: to be produced, completed, and delivered to someone who will use it and/or value it. The best way to produce results – to perform well – is to focus on those “deliverables”.
A focus on deliverables, sometimes called “Do-Dues”, requires giving attention to the desired outcome(s) – the products, services, and communications to be provided to another individual or group. Deliverable results always have:
- Specific characteristics such as production processes, amounts, formats, and other attributes or qualities,
- A producer/sender and a user/receiver,
- A due date and time it will be sent or received, and
- Some value or benefit that will serve others.
Both the work-requester and the Doer-Deliverer should clarify – and agree on – these four aspects of what a “good result” will look like.
If you want to improve someone’s “performance”, don’t focus on what they should do. Start by being clear on the specifications, requirements, and conditions for what will be sent and received, to and from others. This seemingly small shift in attention – from what people are doing to the outcome of what they do – is actually very useful. If you add the information of who will receive it and why it matters to them, you have added value to people’s “doing-work” and to the result it produces. Magically, their “work performance” will improve too.