“I don’t need time. What I need is a deadline.” -Duke Ellington, jazz pianist, composer, and conductor
Although we resist, protest, and sometimes miss deadlines, they provide a structure time alone does not. “Deadlines are one of the most powerful tools for accomplishment you can use,” writes Jeffrey Ford. Deadlines let us know what is needed by when and, when added to a request, create an agreement that can be managed. Without a deadline, projects or tasks exist in limbo, their importance undetermined and their necessity questioned.
No matter whether the task is for personal satisfaction or a critical business action, a deadline arranges time so you can measure success. So, the next time you are given a new assignment, take the first step to achieving success by asking, “by when do you need it?” If you don’t, getting it done on time suggests “It Don’t Mean a Thing”.