The US president has reduced the White House press briefings to once a month, and those conversations could go to zero soon. An article about the Die-out of Press Briefings says Trump told his Press Secretary not to bother with briefings anymore. That’s a mistake.
I remember when my boss, in a job I held just out of college, refused to have meetings with his staff. “Meetings are a waste of time,” he said. None of us knew what he learned at the executive meetings he went to once a month, or what he knew about our internal customers in the Underwriting Department. He praised us for “knowing our jobs”, but we didn’t feel in touch with the company we worked for. There was no “bigger picture” than the stacks of things-to-do on our desks. A briefing – giving information and instructions – would have been helpful.
If US managers in corporations, non-profits, and governments gave up their weekly meetings or their regular briefing conversations, they would notice a loss of energy and interest in their team members. They would lose the most effective means of sustaining a relationship with their people, their customers, and the rest of the outside world: communication. This president will too.
Conversations can be designed to be productive and effective – we have identified four ways to do that, as you may already know. When we don’t have a dialogue with other people about the ideas and activities we want to initiate, we miss a chance to get their feedback – including their questions, ideas, and concerns. When we fail to follow up with people to let them know what is happening, and talk about what is working (and what isn’t), we lose their attention and commitment.
It’s not about giving a pep talk, though sometimes that is useful. It’s about reminding people about what we are working on and how things are going. It’s about reporting on actions taken and results produced, addressing setbacks or changes in plans, and underlining the importance of next steps to be taken. Without press briefings, we’ll just have to make up what’s happening in the White House. But we have kind of been doing that all along, right?