I just finished writing a paper on organization change – it was about the difference between change leadership & change management communications. In the process, I could see how different conversations are so important in making an organization change work well for everyone.
Referring to The Four Conversations (www.usingthefourconversations.com), I saw that leaders mostly emphasize one of these conversations the most: Initiative conversations. Those are the ones that propose a new course of action or a new idea, and say something about what we can do, and why it will be good for us to do it. It doesn’t matter if the change is large or small, complex or simple. And it doesn’t matter if the person speaking is an executive or a manager or has some other nice title in the hierarchy. When you have an Initiative conversation, you’re stepping in to leadership communication by suggesting a new possibility and saying something about its value.
The ingredients of an Initiative conversation are simple: What do we want to do or make happen? When do we want to do it, or have it done? Why is it important or worthwhile to do it? These conversations are often used to inspire and motivate people, which is what we think of leaders as doing. Their communications give us a reason to get into action, and to keep us going when things look really challenging.
But once the Initiative has been spoken, the other three conversations are the ones required to get an organization change going, and a good manager needs to master them. They are best used – over and over again – in this sequence:
- CLOSURE – use “the four A’s”, and work together with the Team Members to: Acknowledge the current status of a project or situation, stating how we are doing on key measures right now. Appreciate the people involved, recognizing their effort and results. Apologize for broken agreements or failures, and Amend those agreements by updating statements of goals, timelines, or assignments and other interactions. (Refer to the Initiative conversation here, i.e., the What-When-Why of the overall project or goal we are working to accomplish. This reminds people of the context for their work, and the purpose they are out to fulfill. If the Closure conversation has changed any of those ingredients, be sure to include their updates in referring to the Initiataive.)
- UNDERSTANDING – Have a dialogue to review Who all is involved in this project or situation, and their roles and responsibilities; Where the resources for this project are coming from, and Where the results and benefits will be going; and How the work needs to be done, including production, service delivery, and communications. Like any reference to the Initiative, this reminds people of the bigger picture, but it also includes updates from any changes made by the Closure conversation. The Who-Where-How may have changed as a result of that conversation. This whole conversation is a dialogue, to re-position where people are with respect to their roles and responsibilities, and collaborate on identifying what needs to be done to gain (or regain) momentum on the project.
- PERFORMANCE – Look at what is next to accomplish the goals of the project, starting from this new, updated place. What needs to happen now? When will it happen? Why does it matter? Who will do it? Where will any necessary resources come from? How should it be done (any special requirements?). The result of these conversations is people making agreements to do and deliver certain products, services, and/or communications at certain times, and to certain people.
At the next meeting (managers have regular Team meetings, right?) the management communication cycle begins again. Close out the status of all Performance agreements – how did it go? Then have an Understanding dialogue about how to get back on track or gain momentum. And then have the Performance conversations to create agreements for what’s next.
Leadership and management communications are not the same. But, of course, the same people can be having all of those conversations. If you are a manager, you can create an Initiative and get other people on board to implement your ideas. That’s you being a Manager-Leader. And then, you can follow through with the Closure-Understanding-Performance cycle. That’s you being a Manager-Manager.
Most managers do wear both hats – management and leadership. But many people we call Leaders wear only the one. They say, “Here’s my idea. Go make it into a reality, please”. Nothing wrong with that, I guess. But sometimes I want to introduce those people to the complexity of the Real World. Or maybe they’re just good at delegating. 🙂
P.S. Happy Hanukah, Christmas, and New Year to you all! We’ll talk again in 2018.