By Jeffrey, on December 12th, 2011
Successful change depends on the use of the four conversations. I recently led an MBA course on Leading and Managing Change to a group of practicing managers in which they were required to produce an “impossible change” – one that was currently well beyond their position and capability to produce. In other words, they couldn’t
Continue reading Successful Change Uses the Four Conversations
By Jeffrey, on November 21st, 2011
We recently received three copies of our book, The Four Conversations: Daily Communication that Gets Results, from our publisher and they were in Chinese (see photo). What a treat to see how something you wrote looks in another language! A colleague of mine has had several of his textbooks translated into other languages, but none
Continue reading Our Book in Chinese
By Jeffrey, on November 11th, 2011
Good working relationships are essential to getting work done and to a satisfying work place. But what can we do when relationships turn sour? You could have a closure conversation with the person.
One of the managers in my Mastery in Execution class had a very poor working relationship with a woman at work and it
Continue reading Closure Conversations Repair Relationships
By Jeffrey, on June 7th, 2011
According to John Kotter, one reason organization changes fail is because leaders don’t develop a vision for the change and “communicate, communicate, communicate” it to their organziations. Well, a study in Human Resource Management Journal* indicates that vision is not the only thing leaders fail to develop. They also fail to develop the change agents
Continue reading Undeveloped Leaders Sink Change
By Jeffrey, on May 12th, 2010
How often have you heard (or made) one of the following complaints (or some variation thereof):
We have a real communication problem here.
They don’t tell us anything, and when they do tell us, it’s not much.
They never give us enough information.
The absence or inadequacy of communication is one of the most frequently voiced complaints in the
Continue reading Effective Workplace Communication Requires Using the Right Conversation
By Jeffrey, on February 7th, 2010
Laurie and I traveled to New York in January to receive the Best Book in Management for 2009 Award from 800 CEO READ. We met most of the other award winning authors including Roger Nierenberg, author of Maestro: A Surprising Story about Leading by Listening; Chris Brogan and Julien Smith, authors of Trust Agents: Using
Continue reading The Four Conversations Wins Award
By Jeffrey, on January 7th, 2010
Women for Hire recently post an article (Your Conversational Pathway to Success) of ours on their blog. The article uses an example of a woman who is considering starting to work from home to illustrate the use of the four conversations. We had a good time working with them and are pleased they published the
Continue reading Women for Hire Article
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The Authors 
Jeffrey Ford

Laurie Ford
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