By Jeffrey, on January 7th, 2010
Effective performance conversations depend on people keeping their agreements and doing what they said they would do. Encourage people to respect the idea that keeping agreements matters.
Keeping agreements is the foundation for effective performance conversations. Every time we say Yes to a request, we have created an agreement with someone. It might be as
Continue reading Be Zealous About Keeping Agreements
By Jeffrey, on December 20th, 2009
“The Four Conversations: Daily Communication that Gets Results” was awarded Best Book in Management by 800 CEO READ. We are very pleased to win this award and will be traveling to New York to receive it on January 25.
By Jeffrey, on December 4th, 2009
Don’t risk being held to account for things you don’t know about. Take the time to find out what people really expect you to do, and what they expect you to deliver. If they don’t tell you, ask. It’s part of getting and giving a good promise and is key to effective performance conversations.
I
Continue reading Good Promises Convert Expectations into Agreements
By Jeffrey, on November 6th, 2009
Laurie and I recently conducted a training program on The Four Conversations for a group of project managers. Since most of the managers were from the same organization, they all encountered the same problem when given an assignment. Rather than being told a due date or deadline by when the assignment was to be completed,
Continue reading “High Priority” Isn’t A Deadline
By Jeffrey, on November 2nd, 2009
When given a deadline you know you really cannot meet, propose an alternative you can meet – that’s called making a counteroffer.
If you don’t counteroffer when you know something cannot be done, you’re setting up yourself and others for failure.
What do you do when someone asks you to do something you know you can’t get
Continue reading Make Counteroffers When Necessary
By Jeffrey, on September 10th, 2009
Net Speed Fast Tracks, a provider of management content for personal and professional development, is posting knols (small units of knowledge) on The Four Conversations. The first one is currently available and you can read and listen to it here.
By Jeffrey, on September 10th, 2009
Todd Sattersten, President of 800-CEO-READ, conducted an interview with Jeffrey regarding The Four Conversations. You can listen to the interview here.
By Jeffrey, on August 19th, 2009
We recently had a manager, let’s call her Lisa, ask “How do I motivate the people on my team to care about the project we have?” Interesting question, but it is misdirected. Rather than focusing on their motivation, we told Lisa to focus on her conversations.
Motives and Motivation
Managers and social scientists have long been
Continue reading Using Conversations to Motivate Others
By Jeffrey, on August 17th, 2009
The following review of The Four Conversations was written by 800-CEO-READ and posted on their bl0g. It is reprinted here with their permission. If you haven’t discovered 800-CEO-READ, we encourage you to check them out. They are a wealth of valuable information about business books.
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Jack Covert Selects – The Four Conversations
Communication is the foundation of
Continue reading Great Review of The Four Conversations
By Jeffrey, on August 1st, 2009
Welcome to Using the Four Conversations! We have created this blog as a way to be in communication with people who are using, or who are interested in learning The Four Conversations. We will post ideas, tips, and examples so that you can develop your ability to use The Four Conversations with greater ease and
Continue reading Welcome
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Order Our Book Awarded Best Management Book of 2009 by 800 CEO-READ
Rated the #5 Best Business Book of 2009 by The Globe and Mail (Canada)
The Authors 
Jeffrey Ford

Laurie Ford
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