THE FOUR CONVERSATIONS: Daily Communication that Gets Results

by Jeffrey Ford and Laurie Ford

AWARDED #1 BEST BOOK IN MANAGEMENT by 800 CEO-READ
Rated #5 BEST BUSINESS BOOK by Toronto’s The Globe and Mail


Talk is powerful. Engaging in the right conversation at the right time is key to both personal and organizational success. And it’s not just ‘difficult’ or ‘crucial’ conversations that matter. The Four Conversations is a book (and now it’s also an online program too) that clearly demonstrates everyday dialogues needed for successful, satisfying, and productive relationships. In this book you will:

  • Discover how even little changes in the way you talk can produce extraordinarily positive outcomes,
  • Learn to get maximum results from four types of everyday conversations, and
  • Explore ways to put these four conversations into practice using sample dialogues and personal stories.

Armed with a solid body of research plus their own first-hand observations, Jeffrey and Laurie Ford describe four types of conversations that each of us can use to get things done: Initiative Conversations to introduce something new; Understanding Conversations to engage people in new ideas or processes; Performance Conversations to support commitment for taking specific actions and producing specific results; and Closure Conversations that complete the past and create a sense of accomplishment for yourself and others. Learn about the specific ingredients that make each of these conversations useful and effective — and see how the conversations can be put together in different ways to achieve different objectives.

“The Four Conversations” demonstrates how to use the right conversation at the right time — planning and starting each one well, and finishing conversations effectively — to improve the productivity we need while strengthening the value and connection that people want and deserve. Through dozens of personal stories and sample dialogues, the authors illustrate how real people in real situations have used the four conversations to effectively address common workplace problems and lay the foundations for enduring success: better relationships, stronger engagement in reaching goals, and an authentic sense of personal and professional achievement for everyone.

LONDON, ENGLAND - JUNE 25:  An American tourist stands near the Houses of Parliament the day after the majority of the British public voted to leave the European Union on June 25, 2016 in London, England. The weakening of the pound against other currencies could mean good news for foreigners wishing to travel to the UK. The ramifications of the historic referendum yesterday that saw the United Kingdom vote to Leave the European Union are still being fully understood. The Labour leader, Jeremy Corbyn, who is under pressure from within his party to resign has blamed the 'Brexit' vote on 'powerlessness', 'austerity' and peoples fears over the issue of immigration.  (Photo by Dan Kitwood/Getty Images)

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I’m Really Sorry

Whatta mess! I apologize for the Way-Too-Many emails you must have received from your subscription to the Four Conversations blog. It was an error on the part of a “Tech Support” person. I know one of you received 21 emails, another received 27 emails, and I hope none of you received the 287 that I […]

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Complaining. Blaming. Gossip. Those conversations are usually unproductive. The word “productive” comes from the ideas of “leading and moving forward”. In that sense, being productive is a good thing. Unproductive conversations are everywhere – they aren’t wrong, but they don’t produce much value. Complaining could be productive if you are committed to following through to […]

The Four Conversations Effectiveness Training Course – Available Online

Executives and managers have taken these programs with their supervisors and staff. Now you can get the same instruction on using The Four Conversations at a fraction of the cost by taking the online course.  Managers and team members can learn how to reduce and eliminate barriers to workplace success and accomplishment using four ordinary kinds of conversation more effectively. Just click here.

Listen to a Podcast with Jeffrey Ford, co-author of The Four Conversations:

Todd Sattersten, CEO of 800-CEO-READ, interviewed Jeffrey about The Four Conversations.  Click here to listen to that interview.